Story Tails

 

A Dog’s Life

Doing our bit for dogs less fortunate

 

Winter in Melbourne is cold, windy and rainy. And this Winter seemed to feel colder than years gone by.

So we decided that we needed to rally the support of some of our best pals and take a trip down to the RSPCA Victoria to visit some less fortunate dogs and to provide them with some warm Winter dog coats.

One of Instagram’s most famous Australian dogs, Jinkee the Red Toy Poodle was first to lend a paw, offering up her time to say g’day and distribute Active Creatures dog jackets.

Life of Jinkee Instagram

Jinkee the Red Toy Poodle

Jinkee was joined by Active Creatures model, Toby the English Cocker Spaniel, whose signature locks have made him a famous face in the Active Creatures Autumn|Winter Collection.

Toby the English Cocker Spaniel

And while Jinkee and Toby have enjoyed stardom and privilege in their lives, their excitement and energy was apparent throughout their visit.

They loved meeting Coco, a beautiful fur baby who disappeared in Brisbane and reappeared at the RSPCA in Noosa (150km away) two whole years later. An incredible tale and a secret adventure Coco has never shared with her mum, Blair.

Coco Tails RSPCA rescue dog

And while we were there we also met Winston, a rescue dog whose mum works at RSPCA Victoria, managing all of the events and sponsorships this incredible organisation does across the State.

Winston and Coco really hit it off, sharing a joke and a laugh about how good life is in a loving home.

Winston and Coco RSPCA rescue dogs

But jokes aside, its moments like these that we are truly humbled by the work that the RSPCA does. Active Creatures provided generously so that rescue dogs like Prince could keep warm in his Active Creatures dog jacket this Winter.

Prince is recovering from an operation in foster care until he is ready for adoption.

Prince the foster dog

Every time you purchase from Active Creatures you have the opportunity to direct 5% of your purchase amount to one of three Charities, including RSPCA. Active Creatures is proud to support RSPCA and all Creatures great and small.

RSPCA and Active Creatures proud supporters of all creatures great and small

 

Search for a Super Dog

Ever wondered how dogs get selected to be the face of Active Creatures?

Come behind the scenes to see how a group of dogs battled it out to win this coveted role. 

 

 
Who's Got The Look?
Come behind the scenes to see some of Australia's best looking pooches battle it out to be the new face of Active Creatures Paws.
Big Is Always Beautiful
Terry the Bernese Mountain Dog weighed in at over 60kg and was our biggest dog at the auditions. Did he impress the judges enough to take out the crown?
A Grey Ghost Arrives 
Conan the Weimaraner was our most energetic dog of the day. His gorgeous coat attracted admiration, but could he contain his excitment enough to stay focused?
Diamonds Are A Girl's Best Friend
When Willow sauntered into the shoot, all eyes where on her. She sported a diamond necklace and made it clear she was at the audition to win.
Cute Is Her Middle Name
Maggie the Spoodle was all paws, all kisses and total puppy cuteness. She drew the judges in with her child-like charm, but could she take out the ultimate prize?
Look At Me. Look At Me
The judges were seeing double when these two beautiful toy poodles arrived. There X-Factor was off the chart, but could they make it stick after an all day audition?
And The Winner Is..
Find out which pooch has been crowned the first ever face of Active Creatures Paws. All the thrills and behind the scenes emotions that make this high drama.