Story Tails Blog
New research released by Animal Medicines Australia in October 2019 confirms there are now 28.5 million pets in Australia. That’s more pets than people living in Australia.
(because as at December 2019 our people population was 25.4 million people, according to the Australian Bureau of Statistics).
I'm often asked how it came to be that Active Creatures morphed from women’s dance & yoga clothing, to including dog coats. It's a weird & wonderful story tail.
With our love affair for active wear unlikely to ever let-up, I thought it would be worthwhile to explore the topic of leggings with tips on selecting your perfect pair.
The rise of activewear has seen more women shunning traditional bras in favour of a more sports-oriented look. But what’s the best pick to support the girls?
So what style suits you best?
Hot pants and booty briefs are to pole dance what vegemite is to toast.
A winning combination.
That’s how it came to be that I started designing dance and yoga clothes. Since that time my collections have evolved into athleisure and sportswear more broadly, but my obsession has remained on designing for different women’s bodies.