Story Tails Blog
How many pets are there in Australia?
New research released by Animal Medicines Australia in October 2019 confirms there are now 28.5 million pets in Australia. That’s more pets than people living in Australia.
(because as at December 2019 our people population was 25.4 million people, according to the Australian Bureau of Statistics).
You're One of My Kind | Dog Clothes Reinvented.
I'm often asked how it came to be that Active Creatures morphed from women’s dance & yoga clothing, to including dog coats. It's a weird & wonderful story tail.
If You Live in Leggings, Then You Better Find Your Perfect Pair.
With our love affair for active wear unlikely to ever let-up, I thought it would be worthwhile to explore the topic of leggings with tips on selecting your perfect pair.
The Best Things in Life Take Time. Even in Start Up Business.
Support the Girls. Choose the Right Sports Bra for You.
The rise of activewear has seen more women shunning traditional bras in favour of a more sports-oriented look. But what’s the best pick to support the girls?
High Waisted Leggings in Australia Aren’t Just for Yoga Anymore
Tanks & Tees | What Shape Suits You Best?
So what style suits you best?
Find the Best Dog Coats for Your Furbaby Weekend Getaway
A nod to the past, and a wink to the future (or how I got my design inspo).
Hot pants and booty briefs are to pole dance what vegemite is to toast.
A winning combination.
That’s how it came to be that I started designing dance and yoga clothes. Since that time my collections have evolved into athleisure and sportswear more broadly, but my obsession has remained on designing for different women’s bodies.
DOGS OF NEW YORK
FINDING THE SPACE FOR CREATIVITY
